Overview
- Reports to the Chief Marketing Officer
- This position is full time
- Compensation is commensurate with experience
- Benefits per the company plan
- Location: Remote, willing, and able to travel occasionally
The Eden Alternative is seeking our first Content Marketing Manager to help bring our services and tools to the world. As Content Marketing Manager, you will play a critical role in the modernization of the organization as we continue our push for an Eden 2.0. Though our organization has been around for many years, we are at a new inflection point. We are growing fast, developing new services and products, and making more an impact than ever. We need people like you.
As Content Marketing Manager, you will work closely with stakeholders across Marketing, Services, Content Production and internal experts in a caring, passion-filled environment. We are seeking someone with the ability to synthesize our expert, technical information into attractive, market-driven content that customers will engage with.
If you want a career doing meaningful work that makes a difference in the world, this is the place for you. This could be the best job you’ve ever had.
What We Have
The Eden Alternative team is passionate about changing the culture of Elder care and improving the lives of Elders and their care partners. This team has:
- An incredible mission and extremely important services and products that you will enjoy creating content for
- A nationally distributed team adept in remote work culture
- A dedication to individual and team empowerment rather than micromanagement
- A goal-oriented culture
- A flexible work style, with an emphasis on work-life balance
What You Have
You are a self-motivated person who loves to move people through words and images. You are someone who cares about doing good in the world and, as such, you want to dedicate your time and energy to a mission that changes lives. In addition, you have:
- An exceptional ability to write quickly, clearly and compellingly across formats and mediums, from marketing emails and blogs to course guides and website landing pages in a B2B setting
- Working knowledge of modern SEO practices and how to create effective cornerstone content
- Proven track record of creating content that drives interest and engagement in products
- Ability to conduct market-driven research to understand customer needs
What You Will Do
- Play the key role developing inbound marketing and sales and driving our evolution towards Eden 2.0
- Translate the deep library of Eden services, toolkits and courses into content that drives engagement, sales and retention
- Help build out Buyer Personas & Journeys, and help revise the website to match them
- Assist in creating customer acquisition campaigns and the roll out of new products and services
Experience & Qualifications
- Minimum 4 years of B2B content marketing experience
- Experience using Google Analytics and other data points to improve inbound marketing results
- Experience with Wordpress or other CMS
Preferred Qualifications
- Bachelor’s degree
- Skilled in Microsoft Office tools, Adobe Creative Cloud, Canva, Keynote, HubSpot, MailChimp and other design and communication tools strongly preferred
- Experience in the Elder Care industry
The Eden Alternative is an international, nonprofit 501(c)(3) organization focused on creating a world that celebrates aging and human potential. Dedicated to creating quality of life for Elders and their care partners, wherever they live, we offer person-directed education and consultation services designed to create revolutionary shifts in the culture of care. The Eden Alternative provides a flexible framework for personal and organizational transformation that honors each individual and supports empowerment, growth, and purpose. We are an empowered team with a strong, ethical, and caring work culture. |